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Peanut allergy is a hot issue, and dozens of stories on the topic are published or posted daily. Given the potential severity of a peanut allergy, it’s imperative that accurate facts and statistics are cited in the coverage. America’s peanut farmers thank you for your interest in America’s favorite nut and telling its story. We look forward to working with you.
August 5, 2014
National Peanut Board Launches Peanut Allergy Awareness Campaign
Newly launched PeanutAllergyFacts.org will offer resources for families and professionals
The National Peanut Board (NPB) today announced the launch of PeanutAllergyFacts.org, a new website for parents, schools, foodservice executives and manufacturers. The site is designed to provide science-based information about peanut and food allergies, as well as links to resources about effective allergy management.
The new site is a key element of a new awareness campaign to emerge from consumer research conducted in 2013 by The Bantam Group, which revealed significant misconceptions about food allergies and allergy management. Among the findings of the online research, which surveyed 2,000 caregivers of children, were:
“While 99 percent of Americans can safely enjoy the nutritional benefits of peanuts, it’s imperative that we must all be conscientious of the way we prepare, share and consume food,” said Bob Parker, NPB president and CEO.
“At the National Peanut Board, we take food allergies very seriously. We are committed to finding a solution and to educating others about peanut allergy facts and the safe handling and preparation of peanuts and peanut products.”
Since NPB was created 14 years ago, America’s peanut farmers have allocated more than $10 million toward food allergy research, education and outreach. As part of this effort, NPB has also assembled a Food Allergy Education Advisory Council to guide the board’s outreach efforts. The Council includes doctors, food allergy authorities, school and professional foodservice leaders and others with expertise in the issue. Council members will provide expert guidance as NPB works to build better understanding and correct misinformation surrounding effective food allergy management practices.
March 12, 2014
National Peanut Board Launches Food Allergy Education Advisory Council
Experts to help board navigate food allergy issues, educate consumers and professionals
The National Peanut Board (NPB) has convened a Food Allergy Education Advisory Council, which will serve as a resource for the board in helping consumers, schools, manufacturers and foodservice facilities understand and properly manage food allergies.
The Allergy Council will hold its first meeting in March in Atlanta.
“As a pediatrician and a mother, I understand how sensitive and scary food allergies can be,” said Dr. JJ Levenstein, chair of the Allergy Advisory Council. “The National Peanut Board has a wealth of experience and resources it can offer consumers and food professionals, and this Council will help ensure we do so in the most meaningful and valuable ways.”
According to recent consumer research conducted on behalf of the board, Americans perceive peanut allergies to be significantly more prevalent than they actually are. According to the National Institutes of Health, less than one percent of Americans have a true peanut allergy.
The Council, comprised of doctors, food allergy authorities, school and professional foodservice leaders and others with expertise in the issue, will serve as a resource to schools, restaurants, and manufacturers who are trying to help consumers who might have a peanut allergy. The Council will provide its expert guidance as NPB works to build better understanding and correct misinformation about effective allergy management practices.
The Allergy Council includes the following experts:
Since NPB was seated 14 years ago, America’s peanut farmers have allocated more than $10 million toward research, education and outreach.
“We must all be conscientious of the way we prepare, share and consume food. While 99 percent of Americans can safely enjoy the nutritional benefits of peanuts, they are obviously unsafe to eat for those with peanut allergies. At the National Peanut Board, we take food allergies very seriously and we’re committed to educating others about the safe handling and preparation of peanuts and peanut products,” said Bob Parker, NPB president and CEO.