When the guidelines for early introduction of peanut foods to help prevent allergies were released by the National Institute of Allergy and Infectious Diseases (NIAID), the National Peanut Board saw this new research as an opportunity to help advance the conversation around peanut allergy prevention.
As a new generation of babies are born to parents every year, the need for ongoing awareness around the guidelines remains important. To continue educating families about how to help prevent peanut allergies in their children, the National Peanut Board is releasing a limited-edition baby clothing line.
If you think about it, baby clothing is made in specific age-related sizes, such as 3 to 6 months, 6 to 9 months and so on. The window to begin early introduction is also very specific: 4 to 6 months. Drawing upon this truth, National Peanut Board’s new “Size 4 to 6 Months” campaign links how parents shop for a child’s clothing during a specific time period to this crucial time for introducing peanut foods.
A cornerstone of the campaign’s clothing line is a built-in call-to-action with informative and educational care instructions on the simple ways that parents with newborns or who are expecting can introduce peanut foods to infants.
The “Size 4 to 6 Months” babywear is comprised of 10 bodysuits and tees featuring eight unique designs, sized exclusively for 4 to 6 month-year-olds. All bodysuits and tees are available for purchase on preventpeanutallergies.org through May 2019.
“Equipping families and caretakers with the knowledge and tools on how to manage and now help prevent a peanut allergy remains one of the most important initiatives we do,” explained Bob Parker, the National Peanut Board’s president and CEO. “Alongside the allergy community and our partners, the National Peanut Board is committed to helping create a world free from food allergies.”
National Peanut Board’s latest effort is in partnership with the American Academy of Pediatrics (AAP), American College of Asthma, Allergy and Immunology (ACAAI) and the Food Allergy and Anaphylaxis Connection Team (FAACT).
To ensure all efforts benefit peanut allergy prevention and management, each purchase of “Size 4 to 6 Months” apparel directly supports the advancement of allergy solutions through a donation to the American College of Allergy, Asthma and Immunology. National Peanut Board will not be receiving any money as a result of sales.
Visit PreventPeanutAllergies.org to see the full array of peanut-themed baby clothes and consider a special gift for your favorite “little peanut.”